Ever since I entered into the medical travel / medical tourism / healthcare travel industry in 2010, I couldn’t escape the feeling that it was evolving in the wrong way. From the start, it became a race among website “portals” offering medical-travel “packages” and engaging in something like a price war to ensure they would triumph over the next portal to emerge online.

Reducing healthcare to a price competition is wrong — whether in a privatized system like America’s or in an emerging system like international medical travel. So, as medical travel re-emerges after COVID-19’s many encumbrances, the timing is right for something new like ImagineHealth, with our foremost innovation being how we treat you, our healthcare customer.